Talina.
Hello, I'm
Modern marketer
focused on digital insight
ABOUT
Me
I TURN INSIGHTS
INTO ACTIONS.
Data and creativity are at the heart of everything I do.
Experienced in marketing management, analytics and operations, I have proven results developing robust digital & product marketing strategies in technology, education and retail goods. I’m an advocate of STEM education, passionate about women in technology, and driven to improve customer experiences and products through data, insight and innovation.
COMPANIES I'VE WORKED WITH
EXPLORE MY WORK
I owned the analytics framework for B2B & B2C marketing, used insights to create actionable change to the Microsoft Surface customer journey, and managed AI market research.
Key skills:
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Statistical data analysis
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A/B testing & web analytics
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Customer journey mapping
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User research
Marketing Measurement, Research, and Digital Optimization @ Microsoft
I lead brand growth strategies and global communications for Office 365 and Windows 10 in the UK market.
Key skills:
-
Marketing strategy and planning
-
Integrated campaign management
-
Product marketing to both technical and non-technical audiences
Global Consumer Marketing Management, Office 365 & Windows 10 @ Microsoft
Digital Marketing Strategy
@ SAM Labs
I created the 2017 digital marketing strategy for an app-enabled STEM toy, managed all product marketing to drive revenue, and owned user research through execution of focus groups.
Key skills:
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Digital & product marketing for an app
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User research and UX design
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Management of marketing team
I defined the product strategy for TVO and its seven digital products, including mPower, a math app for kids. I defined all product messaging, competitive analysis, and external communications.
Key skills:
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Product marketing strategy and acquisition
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Competitive analysis & market research
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Lead management
Product Strategy
@ TVO
I managed ATL and BTL campaigns to change perceptions, build familiarity, and acquire users for TVO and its sub-brands.
Key skills:
-
Marketing strategy and planning
-
Integrated campaign management
-
Product marketing to educational audiences
Product Marketing Campaign Management
@ TVO
I managed the strategic re-launch of Maytag brand in Canada, including a fully re-branded in-store & online customer experience, and new product launch across all product lines.
Key skills:
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Brand management
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Integrated marketing
-
Cross-functional team leadership
Product & Brand Re-Launch, Maytag
@ Whirlpool Canada
WHAT PEOPLE SAY
GET IN TOUCH
I'm always interested in connecting with like-minded individuals.
I'm currently located in Toronto, Canada. Let's chat!
